BUSINESS ANALYSIS
Increase sales and gross profit by streamlining your product offering
In reviewing your sales and gross profit, I make recommendations on how to increase sales based on pricing, contribution to gross profit and units sold; and continuity with your core offerings and brand.
TIP: Not sure what your customers want? Ask them. Everyone likes to give their opinion. If you’re a bricks and mortar store, informally ask your repeat customers at checkout. Make sure any new product or service is a logical fit with your small business model both from an economic and customer perspective.
BRAND DEVELOPMENT
Exceed your customers’ expectations with a solid brand foundation
I identify and develop your brand so you can clearly and effectively target the people most likely to buy your products or services. By marketing to those people, you’re sure to exceed their expectations because they’re looking for exactly what you have to offer.
TIP: A SWOT analysis is a great way to get a handle on your strengths, weaknesses, opportunities and threats so you are realistic about your small business product or service, have a better understanding of your competitors and are up to speed on what’s going on in the industry.
MARKETING STRATEGY
Stay focused with a targeted marketing strategy
With a full understanding of your business, your customers, your competitors and industry trends, I create a marketing strategy based on your goals. The strategy reflects the habits and behaviors of your customers, along with the nature of your small business.
TIP: When developing a marketing strategy, think about your customers’ challenges and how you can solve them.
MARKETING PROGRAMS
Get the best ROI with an easy to execute marketing plan
A marketing plan is most effective when it supports the marketing strategy and brand. With so many options, it’s difficult to know where to spend your limited marketing dollars. A marketing plan that’s lean, focused and targeted can deliver positive results, regardless of the budget. Social, digital and traditional media and marketing all have their place, depending on your brand, your customers and your marketing strategy.
TIP: A quarterly or monthly plan keeps your spending disciplined. Focus on one goal at a time and measure your plan’s success based on that goal.
MARKETING EXECUTION
Spend more time running your business
Executing a marketing plan takes time and effort. It’s important to know who provides the best services at the best price. I have an extensive network of partners that offer exceptional quality at reasonable prices, including web design, logo and business card development, media buying, public relations and event management. This network allows me to work efficiently and gain economies of scale for my clients. But most of all, it saves them time and they know their marketing plan is in good hands.
TIP: Creating a marketing calendar is an easy way to keep up with all your activity.
SOCIAL MEDIA MANAGEMENT
Connect with your customers to build long-term loyalty
Social Media is no longer a fad or buzzword, it’s a marketing tool that every small business should use to increase awareness, reach new customers and ultimately increase sales and profits. But with so many bloggers, content distributors, websites and tools in an ever-changing landscape, it’s almost impossible to know where to begin, let alone how to keep up your presence for long-term results.
Not only do I integrate social media into your small business marketing tactics, but also can manage your activity for you. Already have a marketing plan in place and just need someone to manage your social media efforts? I can help with that too.
TIP: Make sure to keep the “social” in social media by providing content relevant to your customers outside of your product or service, while still representing your brand.
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