Senay Johnson | Full Service Marketing Group

YouTube Changing Its Model: Some Will Get Paid Subscriptions

Content_Money — Tue, 07 May 2013 08:32:56 +0000

Google’s YouTube has a great deal of capability in terms of marketing, education, entertainment, and much more. In recent years, Google hasn’t made very many drastic changes to YouTube. But new reports show that YouTube is going to explore paid subscriptions.

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Increasing Social Media Engagement: Five Alternative Ways

Mark_3000 — Tue, 07 May 2013 08:20:20 +0000

Social media continues to evolve and ways to improve engagement are also changing constantly. These five alternative tips -- ranging from Google+ Hangouts to Instagram -- should help you increase engagement and get more benefits from social media.

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A Comparison: Facebook Ads vs. Promoted Posts

Lilach Bullock — Tue, 07 May 2013 02:40:40 +0000

Reaching your audience on Facebook is no easy task, and I'm the first to admit that – and it's especially hard if you want to go the 'unpaid' route. Facebook is a business after all, with interested parties and hungry investors who want to see their profits; and because of that, they've made it harder for businesses...

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3 Simple Tips to Get More Traffic and Subscribers

Carlton Forse — Tue, 07 May 2013 01:45:35 +0000

Your website is typically the hub of all your marketing strategies. As marketers and business owners, we're all trying to get more people to go to our site, stay there and come back again. That's why traffic and subscribers really can be the life blood of your website or business. Here are three simple things...

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Best Practices for Facebook Marketing and Lead Generation

Annetta Powell — Mon, 06 May 2013 22:20:10 +0000

Facebook is considered to be the most popular and fast growing social media website in the world today. With an overwhelming number of registered users, Facebook has become the most visited website after Google and has become the prime venue for peopl...

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7 Things Every Retailer Should Know About Social Media

Sarah Mitchell — Mon, 06 May 2013 22:02:28 +0000

Are you using Facebook, Twitter or another social media channel to promote and advertise your retail business? If so, it's worth remembering an online business ca not make false claims or misleading statements when promoting their products or services. Just as with in-store ticketing, the way you display your promotions and the claims make online...

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Protecting your Brand Online

Adriel Michaud — Mon, 06 May 2013 22:00:11 +0000

No business or person is perfect. Even if you've done a good job avoiding trouble and staying on the straight and narrow, sometimes trouble comes looking for you. From an online perspective, negative comments, reviews or posts about your company or products can show up in several ways. Within search results for your brand. In...

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Social Media: Are You Getting the Most Out of It?

Kat Simpson — Mon, 06 May 2013 21:40:07 +0000

If you're like most sellers, you probably spend a lot of time Tweeting on Twitter, posting on Facebook, and linking (or rather networking) on LinkedIn, but have you ever wondered if your getting the most you can out of spending all that time posting and commenting on these social media websites?As you probably already know,...

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Our LinkedIn Poll on CMOs: What’s Your Opinion?

Robin Carey — Mon, 22 Apr 2013 08:30:40 +0000

We've been running a poll in our LinkedIn Group about the best advice that our members could give today's CMO. With headlines still flying around about how the CMO is going to be spending more on tech that his CIO counterpart, it's time to offer some help from our 100K members on LinkedIn.

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The Role of Color in Marketing [Infographics]

PamDyer — Mon, 22 Apr 2013 08:00:00 +0000

It's vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

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