Senay Johnson | Full Service Marketing Group

The State of Digital Content [infographic]

tribalcafe — Tue, 21 May 2013 14:12:41 +0000

As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from ...

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What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?

sashattuck — Tue, 21 May 2013 14:12:41 +0000

For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver t...

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Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention

Caroline Watts — Tue, 21 May 2013 13:15:27 +0000

Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. While it's absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it's also effective at later stages of the funnel. By thinking of strategic ways you can incorporate your great [...]

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Marketing And The Internet Of Things

Michael Brenner — Tue, 21 May 2013 12:50:04 +0000

Talk about Big Data! Did you know there are already almost twice as many "things" connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the "internet of things," "Machine-to-Machine" or "M2M," communications. And it describes the world we live in now where our devices are connected to our homes, our cars, the products we buy and the things we do. This is not a question of if but when the future of marketing will be dramatically altered by all this "big data" and connectivity. The ...

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Top 5 Mistakes Bloggers Make With Their Email Marketing Campaign

Chad Goulde — Tue, 21 May 2013 12:36:48 +0000

The key to your blogging success is based on building solid relationships with your audience. However, many bloggers make major mistakes when it comes to their email marketing campaigns. These mistakes can be very costly, causing you to lose subscribers. … Read more Top 5 Mistakes Bloggers Make With Their Email Marketing Campaign is a post from: Email Marketing Tips - Blog GetResponse The post Top 5 Mistakes Bloggers Make With Their Email Marketing Campaign appeared first on Email Marketing Tips - Blog GetResponse.

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6 Rules of Marketing Strategy for the Digital Age

Syed Noman Ali — Tue, 21 May 2013 12:18:40 +0000

While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through ...

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What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?

Blair Symes — Tue, 21 May 2013 11:30:06 +0000

Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen professionals is "What's the difference between marketing automation and voice-based marketing automation?" It's a good question. If you aren't familiar with traditional marketing automation, it's...

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YouTube Changing Its Model: Some Will Get Paid Subscriptions

Content_Money — Tue, 07 May 2013 08:32:56 +0000

Google’s YouTube has a great deal of capability in terms of marketing, education, entertainment, and much more. In recent years, Google hasn’t made very many drastic changes to YouTube. But new reports show that YouTube is going to explore paid subscriptions.

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Increasing Social Media Engagement: Five Alternative Ways

Mark_3000 — Tue, 07 May 2013 08:20:20 +0000

Social media continues to evolve and ways to improve engagement are also changing constantly. These five alternative tips -- ranging from Google+ Hangouts to Instagram -- should help you increase engagement and get more benefits from social media.

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A Comparison: Facebook Ads vs. Promoted Posts

Lilach Bullock — Tue, 07 May 2013 02:40:40 +0000

Reaching your audience on Facebook is no easy task, and I'm the first to admit that – and it's especially hard if you want to go the 'unpaid' route. Facebook is a business after all, with interested parties and hungry investors who want to see their profits; and because of that, they've made it harder for businesses...

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