Call Us: 1-416-721-3861

Clients

CURRENT PROJECTS

I’m really enjoying bringing my love of branding and marketing to my newest clients:

B2C | GOURMET FOOD RETAIL STORE AND E-COMMERCE SHOP

  • Project: Business development, branding and marketing for gourmet food and gift basket store
  • Current Phase: Marketing Execution (Social Media, PR, Google AdWords, Events, Website content writing)
  • Results: By analyzing sales funnel data from Google Analytics and the e-commerce platform, in the first month e-commerce sales increased by 125% compared to last year, cart abandonment rate decreased by -7%, and conversion rate increased by +0.7%. Organic search engine results improved to first page within three months with mix of SEO, PPC and social media marketing plan.
  • Next Steps: Website revamp

B2B | BUSINESS CONSULTANT SPECIALIZING IN EMPLOYEE TRAINING

  • Project: Branding and marketing for a business consultant specializing in employee training and public speaking. 
  • Current Phase: Brand Development
  • Results: By fully understanding the target market and competitors, positioned client as a business consultant to small-to-medium businesses, creating a clear brand and competitive edge.  After participation in one trade show, he had 100 new potential clients.
  • Next Steps: Marketing Strategy

Read the client’s testimonial

B2C | INTERIOR DESIGNER LAUNCHING NEW FURNITURE LINE

  • Project: Branding and marketing for an interior designer specializing in urban space who’s launching his furniture line. 
  • Current Phase: Marketing Strategy
  • Results: By analyzing the existing social media strategy, developed new strategy that increased consumer relevance, brand awareness and built relationships with potential customers and industry leaders.
  • Next Steps: Marketing Plan

Read the client’s testimonial

And I always make time to help my friends that are small business owners. They too are doing what they love in fashion design and book writing.

CONTACT ME for a free consultation on your small business.

A FEW PAST PROJECTS

Here are some of the fun projects I’ve worked on.

HEALTH & FITNESS | Karey Spady | Personal Trainer

I’ve known Karey for several years now.  She’s an amazing personal trainer, artist and overall person.  When she asked me to develop her brand and website I jumped at the chance.  After reading some of her client testimonials, getting keywords from her and going through a SWOT analysis the result is a brand that resonates with her existing clients and does a great job of setting Karey apart from her competition.  One of my favourite parts of the project was scripting and co-producing the video testimonials, working with Stephanie Kittell who is an amazing videographer.  Check out the final product on Karey’s website.

ALCOHOLIC BEVERAGES | Woody’s Vodka Coolers

Woody’s is in a category that is not only oversaturated but also highly seasonal, which means that we had to really make this brand standout for the 2011 season.  While most brands in the competitive set appeal to the nightlife scene of its target market, Woody’s stands alone as a product enjoyed while relaxing with friends.  Strategically, I wanted to create more of an experiential approach for the brand.  Long gone are the days when a brand could drive sales simply by saying “Hey, here I am”.  Check out what we brewed up at woodyscanada.ca.

CONSUMER PACKAGED GOODS | iQ Clean

iQ Clean is a Canadian-based green, cleaning product that just launched nationally across Canada.  While on contract at the SPOKE Agency, I led production of the client’s new website.  Trafficking the client’s feedback to the Creative Team, making sure leaderboards and big box ads went live on time and trying to decipher production issues were daily activities.  The website is now live and looking pretty flash (no pun intended).  Have a look at iqclean.com.

 



 

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Address

166 King Street East, Toronto, ON
Phone: (416) 721-3861
Website: http://senayjohnson.ca
Email: senay@senayjohnson.ca

Random Facts

I'm addicted to cupcakes and anything Red Velvet. Not sure where the cupcake obsession came from, but Red Velvet reminds of life growing up in Atlanta, Georgia. It's such a southern thing and makes me think of Christmas. Every year my Mom makes sure there's a Red Velvet Cake waiting for me when I come to visit.