Content Curation is the act of finding articles, blogs, videos and other information relevant to your brand and customers and distributing it via online and social media. With today’s focus on inbound marketing, it is a critical part of both your brand and marketing strategy. For branding,
Read more →Many small businesses find it difficult to keep track of their marketing activities and the ROI associated with each tactic. Here’s an easy way to plot your efforts and success. In an excel spreadsheet list the months across the top and each marketing activity down the side.
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Social media is like dating in the 60s; it takes time and effort. You’ve got to really listen to and care about what the other person says, does and wants. Otherwise it’s like online dating in the 21st century; it’s all about numbers and the most popular
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Groupon, and other programs like it, use crowd sourcing to drive customers into your business. But is it right for you? Well, it all depends on what you want to achieve. If you want to attract new customers and give your business a quick sales boost, then
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Staying connected to your brand loyalists and attracting new customers is pivotal to a brand’s success. Here’s how I used a digital customer relationship marketing strategy to drive awareness and engagement for Zellers Family Restaurants. One of the best kept secrets at Zellers is their restaurants. Granted
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