Defining your Brand (how your customers see you) can have a positive effect on your Marketing ROI. In part one of a five part series, I go over the first step, creating a Brand Foundation.
Read more →Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they’re ready to start marketing themselves in a more formalized way they don’t think about their brand and it’s importance. Watch this video to find out why your brand is so important
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Knowing who your customer is plays an integral part to a successful marketing strategy. You’ll often hear me say “You can’t be all things to all people” so it’s important to know what your customers want, need
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Content Curation is the act of finding articles, blogs, videos and other information relevant to your brand and customers and distributing it via online and social media. With today’s focus on inbound marketing, it is a critical part of both your brand and marketing strategy. For branding,
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2011 was a year of new beginnings and great exploration. After 15 years’ in the corporate world, I finally made the jump to self-employment and doing what I love … branding, marketing, social media and helping others. It was a year of frustrations, revelations, high hopes and
Read more →Many small businesses find it difficult to keep track of their marketing activities and the ROI associated with each tactic. Here’s an easy way to plot your efforts and success. In an excel spreadsheet list the months across the top and each marketing activity down the side.
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