Knowing who your customer is plays an integral part to a successful marketing strategy. You’ll often hear me say “You can’t be all things to all people” so it’s important to know what your customers want, need
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A SWOT analysis helps to identify the strengths, weaknesses, opportunities and threats of your business. This can help solidify your unique selling proposition, determine where you can get ahead of your competition and identify potential pitfalls. This is where you get honest about your service or product.
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So it would seem the old Ps of Marketing (product, price, place, promotion) are now legion (add people and about 3 others), and have given birth to the SIVA (solution, information, value, access) Model which is far more customer-centric. Yes, we marketers are notorious for our acronyms
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There was a time when all a brand had to do was show up and it was a date. Consumers flocked to them, thankful that they graced our shelves. It was all so dreamy. Fast forward a bit and so many things shift, especially with Web 2.0,
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A recurring discussion revolves around pricing. When you’re starting out it’s easy to fall into the trap of offering your product or service at a lower price to build sales and customers. But it’s important to start as you mean to end. My good friend Charon is
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Exceptional food photography – both in print and online – is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to
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