Defining your Brand (how your customers see you) can have a positive effect on your Marketing ROI. In part one of a five part series, I go over the first step, creating a Brand Foundation.
Read more →Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they’re ready to start marketing themselves in a more formalized way they don’t think about their brand and it’s importance. Watch this video to find out why your brand is so important
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Creating a competitive edge is what your brand is all about. In marketing terms, it’s your point of differentiation … what makes you different from the rest. Why is this such an important part of being successful? Think of some of the most recognizable brands … Coca-Cola,
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Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they’re ready to start marketing themselves in a more formalized way they don’t think about their brand and it’s importance. A brand isn’t just a logo. A brand represents who you are,
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Recently I had a bad customer experience with www.foodonthego.ca. The customer service rep told me there was no problem and that I should go enjoy my food, as he hung up the phone. Is customer service a part of the marketing mix? The answer is a resounding
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