CHALLENGE INCREASE E-COMMERCE SALES
CLIENT Dolce & Gourmando | specialty food retailer with e-commerce site
OPPORTUNITY After analysis of the sales funnel on Google Analytics and X-Cart (e-commerce application), identified higher than normal cart abandonment rate (90% vs. 70% industry average), which seriously affected sales.
SOLUTION Make the purchasing process as easy as possible by removing the ‘create account’ function before check out.
RESULTS Sales increased by +125% within the first month and cart abandonment rate decreased to 83%
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CHALLENGE INCREASE ORGANIC SEARCH RESULTS
CLIENT Dolce & Gourmando | specialty food retailer with e-commerce site
OPPORTUNITY After analysing current online presence and looking at competitors, developed a quick and low-cost plan.
SOLUTION Search engine optimization for website; PPC advertising; Social Media presence on Facebook
RESULTS First page placement for primary keyword within 3 months. Advertising ROI of 175%
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CHALLENGE DEVELOP A CLEAR BRAND FOR START-UP BUSINESS
CLIENT Van-Wren Learning Services | business consultant specializing in employee training
OPPORTUNITY The client had lots of ideas, expertise and interests, but didn’t have a focused brand or message.
SOLUTION Analyse client’s quarterly goals, SWOT analysis and competitive set to create a cohesive brand and communication message that immediately showed value to his target market.
RESULTS With brand message and value proposition in place, client received 100 leads during attendance at first networking conference.
TESTIMONIAL
“Senay transformed my business by helping me define my product, analyze my customers and competitors, set short-term milestones, and provide the plan for long-term growth. She opened up channels I didn’t know existed. Senay’s philosophy enables her clients to “do what they love” while she takes care of the marketing strategy.”
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CHALLENGE REBRAND AND CREATE MARKETING STRATEGY
CLIENT Manny Machado Designs | interior designer specializing in small spaces
OPPORTUNITY Reinvigorate the brand, develop marketing strategy and plan to launch new furniture line
SOLUTION Analyse both interior design and sofa bed industries to identify unique selling proposition, then develop communication strategy to set client apart from competition. To gain instant credibility with his target market, we used social media to distribute information on real estate trends, neighborhoods and interior design tips. The two-tiered marketing strategy seamlessly connected to the overarching brand.
RESULTS Client is increasingly becoming a recognized leader in his industry and has secured a retailer for his furniture line.
TESTIMONIAL
“I initially hired Senay to help me create a marketing plan, however what she gave back to me, was more than I was expecting. I was looking to get some ideas on how to move past my professional hump, after being in business for almost 5 years, I was starting to become slightly jaded about my company’s future. I saw how my good friend, Karey Spady was starting to blossom and she spoke highly of Senay; I asked for help and I got it in spades! Senay helped me see my business from a new perspective, she helped stimulate momentum and now there’s movement and direction. I’ve seen a substantial growth in business and capital, along with the value in my brand. I now understand the importance of a proper marketing plan and have recommended Senay to many of my entrepreneurial friends and colleagues, by asking them on simple question. “Who does your marketing?”